I have gained valuable skills in using Meta Ads Manager to design effective Instagram ads with built-in tools that enhance visual appeal and engagement. I can now differentiate between various advertising strategies to choose the most suitable approach, interpret performance reports for data-driven adjustments, and apply efficient shortcuts to segment audiences for targeted campaigns.

I have learned how to effectively segment audiences to tailor content strategies that resonate with different customer groups. I developed skills in conducting competitive analysis to benchmark against industry peers and make informed strategic choices. Additionally, I can now evaluate the benefits of in-house versus outsourced content creation, select key content performance indicators (KPIs) for measuring success, and scale content strategies to support business growth efficiently.

I have acquired skills in developing and balancing both inbound and outbound marketing strategies, enabling a targeted and comprehensive approach to lead generation. I also learned the fundamentals of account-based marketing (ABM) for personalized, high-value client interactions and the effective use of CRM systems to enhance customer data management and relationship building.